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Unapologetically, Me!

COLORFUL, VIBRANT HAIR
IS NON CONFORMING.

COLORFUL, VIBRANT HAIR
STANDS AGAINST SOCIETY'S NORMS.

COLORFUL, VIBRANT HAIR
IS FOR THOSE WHO WANT TO BE SEEN AS THE INDIVIDUALS THEY ARE.

COLORFUL, VIBRANT HAIR
DOESN'T CARE WHAT OTHERS THINK.

COLORFUL, VIBRANT HAIR
IS WEARING YOUR SELF EXPRESSION WITH PRIDE.

COLORFUL, VIBRANT HAIR
SHOWS THE WORLD WHO YOU REALLY ARE.

U n a p o l o g e t i c a l l y .

RAINBOW KIT

Unleash your creative side to create the ultimate rainbow look with our new Rainbow Kit, proudly supporting LGBTQIA+ charity LGBT Foundation.

SUPPORTING THE LGBT FOUNDATION

We have walked hand in hand with the LGBTQIA+ community for years and we are proud to support the LGBT Foundation. Their helpline has been running for 45 years, and their online platform reaches 600,000 people every year.

ABOUT THE CAMPAIGN

The ‘Unapologetically Me’ campaign was shot and produced by a team of LGBTQIA+ models and crew. Each and every person on set had a story to tell, a story that we want to continue to tell.

Crazy Color was fueled by a revolution, a time where you were able to start expressing yourself unapologetically. Colorful hair became a means of outward expression for those who didn’t want to fit in, those who weren’t afraid to show they were different and those who wore their individuality with pride. We have walked hand in hand with the LGBTQIA+ community for years and have always encouraged people to ‘Live Your Life in Color’. That’s why it is so important to us to represent the people who have always stood by us.

GET THE LOOK

Push your boundaries to create the ultimate rainbow look. Check out the looks you can create with the Rainbow Kit, from pastel rainbow to rainbow fringe or all out rainbow mermaid – the choice is endless!