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About The Campaign

Campaign Name:
U n a p o l o g e t i c a l l y   M E

We’ve been shouting ‘Live Your Life in Color!’ since 1977. Founded by award winning hairstylist, Renato Brunas in the early 70’s, Crazy Color was born in the midst of the punk rock explosion in Britain.

This was a time to wear who you were as a badge of honour, and to wear it proud. Colorful hair became a way of expression for those who didn’t want to fit in, those who weren’t afraid to show they were different, and those who wore their individuality with pride.

We were fueled by a revolution and have kept the same ethos and values at the core of the brand, whilst remaining at the forefront of color, for 44 years. ‘Live Your Life in Color’ has always been about outward expression, then and now.

COLORFUL, VIBRANT HAIR
IS NON CONFORMING.

COLORFUL, VIBRANT HAIR
STANDS AGAINST SOCIETY'S NORMS.

COLORFUL, VIBRANT HAIR
IS FOR THOSE WHO WANT TO BE SEEN AS THE INDIVIDUALS THEY ARE.

COLORFUL, VIBRANT HAIR
DOESN'T CARE WHAT OTHERS THINK.

COLORFUL, VIBRANT HAIR
IS WEARING YOUR SELF EXPRESSION WITH PRIDE.

COLORFUL, VIBRANT HAIR
SHOWS THE WORLD WHO YOU REALLY ARE.

U n a p o l o g e t i c a l l y .

SUPPORTING THE LGBT FOUNDATION

We’ve walked hand in hand with the LGBTQIA+ community. With a rainbow full of 40 shades, the Semi Permanent Range has always been a palette everyone can truly express themselves with.

We’re proud to support the LGBT Foundation, a foundation that was founded in 1975 and has been changing the lives of those in the LGBT community ever since. Their helpline has been running for 45 years, and their online platform reaches 600,000 people every year, with work rooted in four key areas: achieving equality, promoting safety, encouraging wellbeing and their people, their community.

We are excited to go on a journey with the LGBT Foundation to help our community, as well as educate the team and our worldwide following as we go. The ‘Unapologetically Me’ campaign was shot and produced by a team of LGBTQIA+ models and crew. Each and every person on set had a story to tell, and that’s what we plan to do.

RAINBOW KIT

Unleash your creative side to create the ultimate rainbow look with our new Rainbow Kit, proudly supporting LGBTQIA+ charity LGBT Foundation.