Red Revolution ❤️
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POV: you dyed your hair red…and everything changed
There are two types of people in this world: the “I might dye my hair vivid one day” people… and the “I dyed my hair vivid and never looked back” people.
This is the story of the glow-up, the plot twist, the main character era. And for our Red Revolution campaign, we couldn’t think of a better partner in chaos, confidence and Crazy Color energy than UK creator Megan Bolton.

Because if anyone understands that hair colour is a personality trait… it’s Megan. No one does it better!
Life Before Red: The Black & White Era 🖤
Life before red hair is giving:
❤️ Background character energy
❤️ Sad playlist on repeat
❤️ “I’ll do it tomorrow” vibes
❤️ Blah-nd
We’ve all been there. That moment when you feel like something’s missing but you can’t quite put your finger on it. A little spark. A little chaos. A little main character energy.
Spoiler alert: the spark was red all along!
Enter: Your Colour Revolution
The colour rushes in. The music drops. The energy shifts. Suddenly, life is louder. Brighter. Funnier.
You’re laughing harder. Living louder. Being more you.
Because red hair isn’t just a colour, it’s a mood. A mindset.
It’s confidence you can see.
It’s boldness you can feel.
It’s the ultimate “new era unlocked” moment.

Why Red Changes Everything
There’s something about red hair that flips a switch.
Maybe it’s the confidence boost.
Maybe it’s the compliments from strangers.
Maybe it’s the way you catch your reflection and think, “Wait… that’s actually iconic.”
When you go red, you don’t just change your hair. You change your energy.
Suddenly you feel braver. Bolder. A little bit unstoppable.
Megan Bolton + Crazy Color = Perfect Chaos ❤️🔥
Megan’s content is known for being funny, relatable and unapologetic. Which is exactly why working together feels so right.

“I believe that hair hold memories, and the BEST memories have been made with red hair! Blonde was cute but everyone is blonde, go daring and try red!” – Megan Bolton
Our iconic semi-permanent colours are made for self-expression, experimentation and unapologetic individuality. Vegan, cruelty-free and ready to help you start your next era whenever you are.
This Is Your Sign To Go Red…
Consider this your official sign for your next plot twist.
If you’ve been waiting for permission to go red, this is it.
If you’ve been thinking about trying something bold, this is your moment.
If you’ve been feeling a little blah, we know the cure.
Welcome to the Red Revolution!
For Professionals


