Collections
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Metallic Hair Dye
These metallic beauties are packed full of ingredients that shimmer against the...
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Natural Disruptor
Earthy tones? Too tame. Your hair, your rules. Rules were made to...
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Neutral Hair Dye
Not ready to go vivid? Check out our subtle neutrals which will...
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Orange Hair Dye
Ready to take a trip to the bright side? Orange is one...
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Our Award Winners
We are proud to produce vegan-friendly hair dyes + products, all packed...
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Pastel Hair Dye
Looking for colour with less commitment - our pastel shades create soft...
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Pink Hair Dye
Want to go pink - we have every option you need, from...
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Pink Quartz
Go full festival fantasy with a pink custom mix using Candy Floss...
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Power Pigment Drops
Our ultra-concentrated pigment drops can be used to tone, colour and maintain...
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Purple Hair Dye
Reach for the bottle - make that commitment to bold, vibrant saturated...
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Red Hair Dye
Go hard with a full vivid look or try something more subtle...
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Rock Your Rainbow
Create your own DIY-Rainbow from our new kits - Classic Rainbow, Pastel...
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Semi permanent Hair Dye
In every iconic pink bottle is a colour ready to turn heads....
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Shampoo & Conditioner
Coloured hair needs extra care to keep your colour vibrant for longer....
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Spice Up Your Life!
Spice up your hair this autumn by embracing vibrant shades like fiery...
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Temporary Hair Colour
Expressive hair for true colour enthusiasts, without the commitment.
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True Anarchist
There's no room for conformity in your world – only vivid, unpredictable,...
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Tutti-Frutti Mix
This combo? Guaranteed to turn heads. Sorbet skies meet sun-soaked vibes!
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UV Hair Dye
For blazing neons with extreme intensity, our UV dyes will pop in...
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Vivid Revolutionary
Your hair isn't just part of your style; it's a statement. Bold,...
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Yellow Hair Dye
Warm, sunny summer vibes in a bottle. Exactly what we all need,...
