Crazy Color Semi-Permanent Hair Dye Fire Bottle Swatch


Semi-Permanent Pillarbox Red Hair Dye


Our iconic pillar box red shade has stood the test of time, it was part of our original collection in 1977.

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Peta Certified

PETA Approved


Vegan & Cruelty Free

PPD Free

PPD & Amonia Free

Gluten Free

Gluten & Paraben Free

Lasts 10-12 Washes

Lasts 10-12 Washes

Made in the UK

Made in the UK

How many bottles will I need?


If you have short hair or are just looking to top up your colour, 1 bottle will do the job. We would recommend 2 bottles for lighter colours on short hair just so you can fully saturate each strand. 2 bottles for mid length hair - you need that full saturation and all important smooshing of the colour on your hair! Longer hair will need around 3-4 bottles to make sure every strand gets an even dose of colour.

Our bottles of semi-permanent are 100ml

Customise your colour?


Orange is our most popular pairing with Fire, this vivid look is hot and spicy. Add depth to Fire with a darker root using Vermillion Red or Ruby Rouge.

Step By Step Guide


As with all of our shades, the lighter the base, the more vibrant the result! To get the best results, we recommend using our High-Lift Bleaching Kit. Use this shade straight from the bottle on pre-lightened, bleached blonde hair - check out our swatch guide and do a strand test to get an idea of the result you are going to get.
Read our How To Guide here.

Make Your Colour Last


Our Red Colour Shampoo will help to eliminate unwanted undertones and freshen up your Fire shade with each use. It's a super nourishing and 100% sulphate-free shampoo, depositing pigment onto your hair which helps maintain the vibrancy of your colour for longer.

Does your Fire colour need a little TLC and a colour refresh? Mix a few drops of your Fire semi permanent into any Colour Care Conditioner, cover your hair with this treatment and leave for a few minutes. Not only will it soothe your dry hair but it will freshen those red tones too!



Aqua (purified water, agua purificada, eau épurée) , Cetearyl Alcohol , Propylene Glycol , Ceteareth-20 , Guar Hydroxypropyltrimonium Chloride , Distearoylethyl Hydroxyethylmonium Methosulfate , Ceteareth-30 , Rubus Idaeus (Raspberry) Seed Oil , Helianthus Annuus (Sunflower) Seed Oil , Persea Gratissima (Avocado) Oil , Citric Acid , Formic Acid , Phenoxyethanol , Triethylene Glycol , Basic Red 51 , Basic Orange 31 , Basic Yellow 87

We are presently making a small adjustment to some of our formulations. The ingredients listed on the website show the adjusted ingredients list. You may however find that batches of colour purchased will still show Methylchloroisothiazolione and Methylisothiazolinone.

Delivery Information


Once you have placed an order on our online store, you will receive an email confirmation containing all the details from your order.

1. What are the UK delivery options and costs?
All our UK orders are sent out via Whistl.

UK Standard Delivery is £2.99 or free on orders over £30.

  • Please allow up to 2-3 working days from the time the goods leave our warehouse.
  • Tracking information will be sent to you directly from the courier so that you can follow the progress of your delivery.
  • Our shipping options do not guarantee delivery on a specific date.
  • Goods will be left in a safe location if you are not available to receive the delivery.

All orders over £30 qualify for free shipping and this will be automatically applied at checkout.

2. What are the International delivery options and costs?
At the moment, we do not offer International shipping. If you would like to order from outside the UK please contact us

3. Can I return an item after purchasing it?
We hope you will be happy with every Crazy Color product, but we know that sometimes you might need to return an item.

If you no longer want the items after they arrive, you can return these to us for a refund of your order total. The items must be returned to us within 14 days of you receiving them and in the same condition they were delivered in, otherwise we cannot accept your return.

Please contact us with your request to return and we can provide you with all the information you need.  

Works Well With